Alicia Keys no longer wears make-up.

Not while filming episodes of musical reality show The Voice.

Not for last Sunday’s live televised Video Music Awards (VMAs) in New York City.

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Then there is the double standard that Deborah L. Rhode, Stanford Law professor and author of The Beauty Bias, speaks about in her book. In it, she points to how men can rise to the top of Silicon Valley in a T-shirt, but women walk a tight line with make-up – wearing too much is considered “vain”, but nixing it entirely is “letting ourselves go”.