Powdered Alcohol Meets Resistance In US Before It Even Comes To Market

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Publish Date:
April 3, 2015
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The New York Times
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Summary

Professor George Fisher weighs in on the legality of buying and selling powdered alcohol products in the United States for The New York Times.

In 2012, Mark Phillips needed a way to market his new invention: a powdered form of alcohol that could be mixed with water.

You could sprinkle it on guacamole, although snorting it would get you drunk quickly and was probably not a good idea, Mr. Phillips wrote online in those earlier days.

The change of course may not be enough for lawmakers, however, said George Fisher, a professor of law at Stanford University who has studied the history of alcohol regulation. Since Palcohol’s website initially suggested that snorting the product was a way to get drunk quickly — even if doing it was unwise — “lawmakers, I suspect, will be inclined to take the marketer at the marketer’s original word,” he said.

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