Family Business and The Enduring Enterprise (334): (Note: This course is the successor to the GSB's long-running Family Business course.) In the modern corporation, everything is rented: owners, capital, C-suite, labor, assets, even the legal system. In such a world, it appears pointless to build an institution- a social arrangement that is stable and long-lived, created and maintained to serve a shared purpose that cannot be achieved by individuals acting alone. Indeed, in a world transfixed by the allure of new technology, institutions are viewed as obstacles that must be routed around. Or disrupted. Or destroyed. This course takes a different view: institutions are essential to a well-functioning society. In the commercial world, institutions are what we refer to as enduring enterprises. The course will explore why and how to turn a company into an institution, whether that company is a family firm (the primary form of enduring enterprise), startup, growth business, professional services partnership, or legacy corporation. It is co-taught by Leo Linbeck III, Lecturer since 2005 at the GSB and President and CEO of Aquinas Companies, LLC, and Thomas Brenninkmeijer, a leader in his family business Cofra Holding. The course is intended for three main audiences: (1) Students from a family firm who may or may not want to work at that firm. (2) Students who are interested in building or leading or buying an enduring non-family firm. (3) Students who want to explore a view of business that is markedly different from the 'Silicon Valley model.' The course uses a combination of case studies, guest speakers, lectures, readings, movies, projects, and reflections because the instructors hate being bored and so do their best to help their students avoid that fate.