Arizona Iced Tea Is Pivoting To Weed And That’s Just The Beginning


Publish Date:
August 8, 2019
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Arizona Iced Tea, as Eater once noted, has “always been cool.” The company produces the tallboy of iced teas, almost always for 99 cents a pop, the aluminum cans coated in so many distinct patterns and fluorescent colors that they stick out in refrigerators at the CVS or the local corner store or the gas station like no other. They are remnants of the 90s, of an optimistic decade long gone, but they’re still around in most of the same forms. For millennials, the product has seemed to grow up with us. It made Arnold Palmer and golf cool before we ever accepted the sport wasn’t lame. In May, for the opening of his new Mission Chinese Food in Brooklyn, emo chef Danny Bowien even built a menu around the brand.

Now, according to the Wall Street Journal, you may soon be able to down an Arizona Iced Tea and get stoned all in one gulp. The Woodbury, New York–based beverage titan has penned a licensing deal with Dixie, a prominent cannabis company in Denver, that could eventually produce weed-infused drinks.

Naturally, there are other potential setbacks to the inevitable commercialization, even if it makes perfect economic sense. Among them, in the view of Robert MacCoun, a professor of law at Stanford University, is that it might increase the number of consumers.

“Arizona Beverage Company is making a perfectly sensible decision when considered purely as a business decision,” MacCoun wrote in an email. “But one doesn’t have to be a ‘reefer madness’ hysteric to ask, ‘Hmm, a refrigerator full of reefer drinks on a hot summer day—what could possibly go wrong?'”

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