How Shein had to make peace with China to finally go public
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- Publish Date:
- August 28, 2026
- Author(s):
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- , Reuters
- Source:
- Reuters
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Summary
“Shein tried to portray itself as cosmopolitan, and it engaged in what is today known as Singapore-washing to try to distance itself from its Chinese roots – but I think that failed because it is so closely linked to its Chinese supply chain,” said Curtis Milhaupt, a Stanford University law professor.
“Having failed in the cosmopolitan strategy, I think they saw no choice but to embrace their Chinese roots,” he said.
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