“This measure could backfire for Uber, but it’s certainly possible that California voters will approve (the company’s) initiative because it has a ‘bumper sticker quality’ to it,” said Stanford University law professor Nora Engstrom, a litigation expert. She said she has no formal role in the opposition to Uber’s initiative, but she has researched contingency fees’ effects on competition and has written an op-ed opposing the measure.

Engstrom told CalMatters the measure might look good because it seems “unthreatening”; who would oppose crash survivors keeping more of their settlements? But capping contingency fees is equivalent to a price control, and economists generally agree that price controls hurt consumers, she said. She and other lawyers say the initiative could discourage attorneys from taking on cases and helping crash survivors secure compensation for any losses or injuries.

Engstrom, the Stanford law professor, said: “No doubt, the language is pretty convoluted… If Uber wanted to create a clear medical bill carveout, it surely could have. They have lots of smart lawyers. You have to wonder why they didn’t.”