Why Is Gen Z So Obsessed With ‘Old Money Style’?


Publish Date:
April 5, 2024
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Richard Thompson Ford, a Stanford law professor who wrote the book Dress Codes: How the Laws of Fashion Made History, broadly defines what’s being called old money aesthetics as anything that evokes mid-20th century East Coast elites—think clothing that would be worn to prep schools or Ivy League college quads. Items that are classic, not trendy, and made to last. They are timeless in the truest sense of the word—they could be worn today or 100 years ago without looking out of place. It’s a style that, say, 10 or 20 years ago, we would’ve just called preppy—but to Gen Z that word now means something different.

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