In this article, I suggest that “animal advertisers”— companies and organizations that use animal images or species names in their advertising, marketing, and branding—should, for self-interested reasons, make voluntary donations to wildlife sconservation organizations to “compensate” nature for this use. While a few animal advertisers already do so, most do not. I suggest that the U.S. Environmental Protection Agency (EPA) create a program to promote this voluntary compensation by certifying animal advertisers’ contributions to wildlife conservation projects and organizations. The program would be similar in concept to EPA’s successful Energy Star program. Certified advertisers would be allowed to display the certification mark on their advertising and marketing materials, and so reliably signal the advertiser’s donation to consumers.