Updated to add photo and additional information.  After a quiet December, January is jumpin’ up and down with lots of energy. Here’s one of the recent announcements of interest to our CodeX crowd. (Note: Avvo’s Founder and Chief Executive Officer Mark Britton has spoken at our CodeX FutureLaw conferences.)

AVVO HAS BEEN AQUIRED BY INTERNET BRANDS
Press Release: Internet Brands, Jan. 11, 2018

Press Release Excerpts: “Internet Brands has reached an agreement to acquire Avvo, Inc. and add the renowned brand to its expansive Legal portfolio. Terms of the transaction were not made public. The closing between the parties is expected to be completed shortly. Founded in 2006 and based in Seattle, Avvo is a leading online legal marketplace connecting lawyers and consumers. The brand attracts more than 100 million annual visits to its namesake website and mobile apps through a comprehensive offering of legal services, attorney profiles, Q&A forums, and educational content for consumers and attorneys. More than 300,000 attorneys are active Avvo users.”

“Internet Brands is a uniquely great fit for us,” said Britton. “With their commitment to and understanding of the legal vertical, we quickly envisioned a collective whole that would bring more consumers and lawyers together than ever before. I am excited about what we will accomplish together.”

“Avvo’s culture of rapid innovation with the mission of serving both consumers and attorneys mirrors the strategy that has guided the Internet Brands Legal portfolio to strong growth over the past decade,” said Bob Brisco, CEO of Internet Brands. “We look forward to continuing to transform how consumers connect with attorneys while helping attorneys grow their businesses.”

Internet Brands operates an online legal network serving consumers and attorneys. The company entered the legal space in 2010 and operates Nolo (legal content for consumers and attorney leads), Martindale-Hubbell (legal directory, websites and peer ratings), Ngage (live chat) and Total Attorneys (attorney leads). Internet Brands will expand Avvo’s product offering for attorneys, including directory listings, leads, websites, and chat.”

Among the Reports on Jan. 11:
• ABA Journal: Jason Tashea.
• Legaltech news: Rhys Dipshan.
• Law Sites: Robert Ambrogi.
• GeekWire: John Cook.
• The Seattle Times: Rachel Lerman, Jan. 11, updated Jan 12.

Cover image: Clipart.com
Mark Britton photo courtesy of Avvo.
Internet Brands image: From Press Release.

Monica Bay is a Fellow at CodeX and an freelance journalist. She is a member of the California Bar. Email: mbay@codex.stanford.edu. Twitter: @MonicaBay.