Competition authorities can leverage AI to improve how they collect intelligence or operate efficiently, either in-house or externally.Competition authorities can leverage AI to improve how they collect intelligence or operate efficiently, either in-house or externally. The impact of this adoption could be significant, but it is not without risk or challenges. Some of these are specific to AI, others are more common to generally adapting to new technologies. Faced with such obstacles, this article argues that establishing a top-down governance strategy that identifies guardrails to manage risks and scaling plans to maximize impact are of paramount importance, as is benefiting as much as possible from cooperation with other authorities. Finally, it argues that competition policy makers should be mindful of the potential for a pro-competitive intervention based on AI, for example from AI-based consumer agents. While premature to advocate for such measures, their potential warrants further reflection.